BizSugar.com › Online Marketing › So, What Is A Solo Ad, And Do They Work?

For those of you that have not of heard of the term solo ad, lets start off with defining what a solo ad is with a basic description. Solo ads are a popular way for internet marketers to get their message out to large numbers of targeted prospects for relatively low cost. The basic idea is to find someone who owns a large list of subscribers that is closely related to your niche, and to effectively rent their list by paying them to send out an email that you have written to their subscribers.