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Soft Economy Renews Emphasis On Optimizing Lead Response Times

Avatar Posted by rupalik under Online Marketing
From http://www.demandgenreport.com 5859 days ago
Made Hot by: on November 26, 2008 1:52 am
With revenue slumping for many companies due to the economic downturn, many marketing and sales executives are realizing taking steps to avoid being too slow to respond to the interest of a prospective buyer. The traditional industry guidelines have suggested 24 to 48 hours was an acceptable response time for web leads, but many companies are now tightening those metrics to engage new leads within the same day they visit a company's website.



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