BizSugar.com › Online Marketing › Solidify Customer Relationships: Smart ways to involve customers in your emails

Although most companies use their permission-based email marketing campaigns to promote different aspects of their business — products, services, valuable information — they’re perfect for getting customers involved in your business and building stronger relationships with them. Steve Adams, vice president of marketing for Protus, a provider of Software-as-a-Service (SaaS) communication tools for growing businesses and enterprise organizations, explains how to go about it.