Many years ago the English philosopher John Austin wrote a brilliant book, ‘How to Do Things with Words’. He introduced the notion of speech acts. For him a word is an act.
Sometimes it’s not just what you do, but also what you say
Posted by Aaron under Online MarketingFrom https://clearcopywriting.com 2523 days ago
Made Hot by: robinandy58 on December 11, 2017 11:35 am
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