BizSugar.com › Online Marketing › Spiceworks\' Top Trends in Content Marketing

Each year sees Spiceworks carry out a survey to determine which trends in B2B content marketing are on the rise and to look at the current state of the market, as well as to identify key challengers marketers face.

This year’s report saw lead generation being the number one goal of content marketers, followed by thought leadership and market education. The third most mentioned goal in this year’s report was brand awareness, which has taken the place of customer acquisition.