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Study: Nav bars in email drive clicks

Posted by suzyQ under Online Marketing
From http://www.bizreport.com 5662 days ago
Made Hot by: JohnH on May 23, 2009 2:50 pm

According to new research from Smith-Harmon, navigation bars in email communications are a key driver of clicks, sometimes more so than the email content itself.

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Comments

Written by stillwagon428
5662 days ago

I believe this, I know I'm more likely to click thru emails when links are provided. You gotta make it fast & fool proof for customers.

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