Every click may not be created equally. According to a recent Starcom USA study, some so-called "heavy clickers" are distorting the click through rates that companies are receiving. Researchers from Starcom USA, Tacoda and comScore found that heavy clickers account for half of the click-throughs for display ads.
Study: Some click-through rates may be distorted


From http://www.bizreport.com 4804 days ago
Made Hot by: on February 15, 2008 6:51 pm
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