BizSugar.com › Online Marketing › The 140 Character Conference, or Why Twitter Matters Now

There was as much grumbling about the Twitter-style format of the 140 Character Conference in New York this week as there often is about 140-character limit in Twitter itself. Anything new or different can drive some people up the wall. Others, however, embrace the newness and the challenge of doing something completely different, and that is where the conference broke new ground, or at least it felt like that to many of us.