BizSugar.com › Online Marketing › The Anonymity of Online Sales

One of the most fascinating things that I find about online shopping is the anonymity that is involved — on both sides. Often, a customer buys from a small business online that they may not know a lot about . . . they buy because it’s the best price, or it’s a specialty product that is not readily available, or because the website design is sophisticated, well-branded and thus, trustworthy.