The MH17 airline tragedy highlighted a major problem with many content marketing programs, one I see every time a catastrophe unfolds. As Twitter inches closer to a mainstream news outlet, and brand journalism becomes more commonplace, it’s essential for content marketers to understand how to react in a crisis to avoid brand damage.
The Big Problem With Content Marketing and Tragedy


From http://www.globalcopywriting.com 3238 days ago
Made Hot by: deanuk on August 1, 2014 12:47 pm
Who Voted for this Story
Subscribe
“Adeshokan: Thanks for the information! Have you seen my new website? It is...”
“You are welcome! Thanks again, Adam! :)...”
“Hi, Lyceum,
Elementor and it's currently running an anniversary sale at up...”
“Thanks Martin. Much appreciated!...”
“Adam: I will forward the link to the post to Deborah of Social Web Café....”
Comments
3230 days ago
3230 days ago
3234 days ago
A new media content creator and citizen journalist, could easily and quickly update a blog post with an addendum or correction, if something happens.
3234 days ago
I think that the Kenneth Cole could have used the situation in Cairo, by supporting the positive forces who want to move Egypt in a more freedom loving direction. He could have donated shoes to freedom fighters.
3234 days ago
3234 days ago
3234 days ago
3235 days ago
Personally, I have a problem to write something on September 11, except publishing material as a reminder for myself and my readers on what happened on September 11, 2001. And why it happened, and the solution to the situation. Please read Dr. Peikoff's article, End States Who Sponsor Terrorism. It appeared as an advertisement in The New York Times on October 02, 2001.
3235 days ago