BizSugar.com › Online Marketing › The Brilliance of the Deadpool Marketing

Prior to 20th Century Fox’s mass social media marketing campaign, the average cinema fan probably had never heard of Deadpool, the foulmouthed antihero who made an appearance in several Marvel Comics. A record-breaking $132 million box office opening, however, proves that more people eagerly awaited the “mercenary with a mouth’s” big screen debut than most people thought. While you may know a few die-hard Deadpool fans, the movie’s wild success is likely attributable to its viral marketing campaign.