BizSugar.com › Online Marketing › The Empty Shopping Cart Syndrome: How to Convert Web Traffic to Sales

What happened this past holiday season? You had a great holiday offer that attracted consumers to your website, yet the traffic spike was not reflected in your sales. The results above are from what can be referred to as “empty shopping cart syndrome." On average, 71 percent of online shopping carts are left before a purchase is made. Find out how you can avoid shopping cart abandonment with these tips.