BizSugar.com › Online Marketing › The Importance of White Paper ‘Entry Points’

What is an entry point in a white paper?

An entry point is the point at which the reader first enters and begins to read the primary white paper content. By increasing the number of 'entry points' into your white paper, you can increase the number of opportunities to engage a busy reader, especially those that have a short attention span.

This blog post will provide you with several tips on how you can increase the number of entry points in your white paper, and as a result, increase the success with your white paper marketing campaigns.