There is a single page on your website that can drive sales and convert at a high rate. But most people don't have even have it! Find out what it is here.





Comments


Written by azurerocket
3365 days ago

Definitely a little leery of the terminology as it reminds me of all those scammy/spammy turnkey, lots of CAPITAL RED TEXT sites, but I believe it can be used in a good way; like the author says, you can offer a pretty good discount as thanks for people signing up for your newsletter, etc.

Another page that I think is underused is the custom 404 page. Most sites have the standard 404 for when the page is not found, but you can make a custom one that gives extra information and contact info – I think it helps show you care about individual customers.



Written by eugenefarber
3365 days ago

I replied on the blog, but I totally get your hesitation with the terminology. Maybe we should give it a different name :).

The 404 page is also a good one. I've had "custom 404 page" on my to-do list for months. I'll have to actually do it.



Written by tiroberts
3366 days ago

Absolutely; the OTO page is a goldmine and more people should be using it. It's very effective for recouping any advertising costs quickly and the OTO doesn't have to be too pricey. Anywhere between $7 to $17 is fine.

Thanks for sharing your insights and experience on this topic with our bizsugar community.

Ti



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!