BizSugar.com › Online Marketing › The Power of White Paper Linking

Organizations that have several white papers posted on their website must confront an uncomfortable fact. Most are unable to determine which white paper a prospective website visitor will read first. Given this situation, every organization must ensure that a first time reader will receive the same solution advantage messages in each white paper they download from that website.

This post will show you ways that you can link your white papers together and ensure each reader receives a consistent solution advantage message with any white paper they may download from your online document library.