Peter Drucker famously wrote in The Practice of Management that the purpose of a business is to create and keep a customer.

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Written by argentisgroup
5205 days ago

John,

Even thought I couldn't get the link above to work, I go to your site all the time, so I did read this post.

I absolutely agree with you on the purpose of a business is to create and keep purpose.

Without a purpose, then you really have not business and it is what defines your and allows you to rally the troops and clients.

Great insight as usual.

Regards,

Chris Hamilton



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Share your small business tips with the community!
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