BizSugar.com › Online Marketing › The role of video in local business marketing

A lot of owners tell me that they don’t need to use local business video. They say that it is only for online businesses. While they may have a website, their focus is on the brick-and-mortar side of things. Well, that’s all well and good, but here’s the thing. Your local customers are using the web to find businesses. One way to increase your online visibility is through video. Online video is just about everywhere. Engaging, entertaining, and compelling videos are shared more often by others than textual content. Search engines, notably Google, display online video in their listings.