BizSugar.com › Online Marketing › The Ultimate Professional Services Buyer Persona Cheat Sheet

One of the first things I learned when I started my business was that it was a fool's errand to be all things to all people. I didn't come up with this gem in a strategic planning session. Like most things I've learned, I kind of stumbled on to it. I asked my first few clients, "Why did you choose to do business with me?" The answer was always, "You know my business." The reason I knew their business was that I had spent 25 years in it prior to starting my company (the professional services industry, specifically management consulting.)