Finding authentic subject matter expertise isn't as difficult as most people think. It's when people try to fake that expertise that your content runs into trouble.





Comments


Written by lyceum
2582 days ago

Kevin: Thanks for speaking out for the importance of real knowledge. I am curious to learn more about your interest in cereal... ;)

How about a podcast interview in the near future?



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!