What's happening in Irish marketing this Paddy's day? The simple answer is that spends are continuing to migrate from traditional marketing to online channels where you get more bang for your buck. Lets have a look at some of the data on how Irish marketers are using the web.

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Written by alastair
4786 days ago

Thanks Yoni.

I suppose we'd have to assume that they are refering to permission based email campaigns where the users have signed up to receive the emails. Newsletters and other opt-in email marketing are still very popular and very powerfull.



Written by yoni67
4787 days ago

Alastair,

Nice post and great graphics. I'm surprised, though maybe I shouldn't be (I don't know that much about online comm.) that e-mail campaigns outpace blogs. E-mail campaigns are often not received that well (the SPAM issue).

Happy St. Pat's Day



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