Under 60 Character Email Subject Lines Increases Open Rate

Under 60 Character Email Subject Lines Increases Open Rate - http://www.mediapost.com Avatar Posted by ILuvMktg under Online Marketing
From http://www.mediapost.com 4232 days ago
Made Hot by: on September 7, 2008 5:26 am
According to eROI's latest email marketing survey, The Elements of Email, email marketers are missing opportunities to increase their deliverability, opens, clicks and conversions. The study examines several elements of an Email, recommending that readers test their positions to compare to prevailing practices.





Comments


Written by 5lroll
4230 days ago

interesting - i would have thought 60 was even too long, maybe more like 45 as the optimum length.



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