We’ve all heard it before… “The best way to acquire new clients (or customers) is to be ‘innovative’.”

While that is true, the question still remains “How exactly do you get your ‘innovation’ to stand out in a saturated online market?”

Well, the simple answer to that question is… content marketing.

BUT not just any ol’ content marketing. You have to implement specific content marketing strategies that are in and of itself “innovative”.

What do I mean?

I’ll explain more in-depth about how to do that in a moment…


Written by tiroberts
1914 days ago

This article is spot on! Dynamic sales people rarely stay long in environments characterized by the points raised in here.

Written by mallaharidat
2031 days ago

This is a hot concept! You are so correct that the options are endless...

Can you share some info about how you know you have a good niche to cross promote in?

Written by max-profits
2113 days ago

Excellent point undoubtedly content marketing provides a huge advantage in today's inbound world. And loved some of your innovative suggestions on how reach your market better than your competition.

If you do what everyone else is doing the best you be is equivalent to everyone else. Loved the idea to target new sections, if all of your competitors are targeting clients in the exact same section (your section), yet your target clients are in multiple sections. Why not target another section they're located in.

Thanks for the great ideas!

Written by tiroberts
2112 days ago

Hi Max-Profits,

So glad to hear that you see the great value in implementing a content marketing strategy such as this.

I find that many SMBs are "stuck" copying each other and doing the exact same things that they're competition is doing.

While, this can work to a certain degree, it dilutes the opportunity to acquire fresh new clients willing to pay you for your product or service - rather than trying to convince existing customers of your competitors to choose you over your competitor.

Tell me, have you ever tried this strategy before? Maybe not in the content marketing realm but with other paralleling partners? If so, what were your results?

Thanks for taking the time to comment, by the way. :)

~ Ti

Log in to comment or register here.

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!