BizSugar.com › Online Marketing › Using Facebook Partner Categories to Create Targeted Ad Campaigns

If there’s one thing you can count on in the magical world of social media advertising, it’s change. As soon as you’ve zeroed in on a platform, type of ad, and budget that’s working for you, you can bet that an algorithm is going to change, a platform will push updates, or the social media network of your choice will introduce fancy new options that make your head spin.