Using long tail keywords in PPC

Using long tail keywords in PPC - http://www.promotenews.com Avatar Posted by ArmadaIG under Online Marketing
From http://www.promotenews.com 4638 days ago
Made Hot by: on October 26, 2007 2:48 pm
As you're learning about search marketing and SEO, you will definitely run into the phrase "the long tail". Let's turn this odd term into a familiar one by looking into long tail keywords. What are Long Tail Keywords? When you are identifying keywords for your internet marketing (both SEO and PPC), the metric used most to compare keywords is its popularity. If you put all the keywords that "exist" into a graph, it would look something like this (see story for chart).

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Written by JohnH
4636 days ago

This is a good primer for anyone not familiar with it.



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