BizSugar.com › Online Marketing › Utility Content – Your Answer to Content Shock?

In last week’s post from Stacey Hood, we talked about Content Shock, the term coined by Mark Schaefer. Basically, the idea is that we will be so inundated with content that eventually we’ll start turning away from it.

This is already happening to a certain extent.

We’ve seen content farms take their beatings from the latest Google updates. It’s simple, people want useful content. Anything standing in the way is “bad.”

In no way does this mean that all content done with marketing in mind is a waste of time. Many have countered Mark’s argument with the idea that the good content with always rise to the top.