A very small part of building an online business (and in fact a business in general) is putting up a Website or opening a shop or hanging a sign out front. You must also build a community if you want your business to survive. As Annie Pilon, owner and operator of website Wattlebird, notes, it's also one of the coolest parts of creating a website. And let's face if, it's one of the cool things about being a small business owner too. Creating that community can be harder than it looks. But sometimes the first step is deceptively easy. Just ask.
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