Web Design + Content Marketing: Are You Fishing for Compliments or Clients?

Posted by GlobalReach under Online Marketing
From http://www.useglobalreach.com 4954 days ago
Made Hot by: BusinessBloggerPro on October 1, 2010 3:17 pm

Is your website generating more compliments than clients? Cutting-edge design, flashy graphics, apps, and tools (what I sometimes call "website bling") will get you noticed. And that's important since many people make snap judgments about a product, service, or brand based on what they see. Yet, once you get their attention, what is your website saying? ...

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Comments

Written by GlobalReach
4953 days ago

Thanks so much for your comment, Martin, and for bringing up the important differences in denotation and connotation for the word “ego.” In this case, as Duncan suggested, I was referencing the familiar negative connotations of selfishness and conceit. But you’re absolutely right. It’s vital for business people and marketers to know themselves — to fully grasp their purpose, values, goals, and reasoning — in order to effectively communicate with and serve their customers.

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Written by businessavante
4953 days ago

Martin, instead of "ego", I think people usually mean "egotism": the tendency to speak or write excessively about oneself; an exaggerated sense of self-importance; conceit (from my dog-eared 40 year old American Heritage college dictionary). Also: egocentric & egoism - being self-centered.

businessavante (Duncan)

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Written by lyceum
4953 days ago

Duncan,

I understand that people could think about the word in that way, but I am here to guide them in right direction! :)

It is important to understand the true meaning of a word and that you are able to defend the concept. I call myself a rational egoist in my Twitter profile. It should be enough to write the word egoist, but I want to get rid off any misunderstandings.

If you want to have a clear explanation of the difference between egotism and egoism, read the introduction to Ayn Rand's novel, The Fountainhead.

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Written by lyceum
4953 days ago

Ann-Christin.

Great tips. As I understand the philosophical meaning of a true ego (I in Latin), I have to comment on your statement: "Cater to your audience, not your ego"

You have to start with yourself and understand your "why", before you could cater to your audience. From my site, Ego Sole Trader:

"My work as a social media enthusiast and "Trader in Matter & Spirit," is to provide moral and practical support to sole traders (sole proprietorship), solo entrepreneurs and business-minded individuals.

I help businesses use new media to boost their supply and value chain. I guide business leaders with an integrated approach based on a rational business philosophy. Your goals should be your concretized values."

http://www.egosoletrader.com/worklife/

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