Webinar: Why Your IT Guy Shouldn’t Control Your Website

Posted by effectwebagency under Online Marketing
From http://www.effectwebagency.com 3947 days ago
Made Hot by: NanoTechnologyMedia on July 8, 2013 11:51 pm

For many years a company’s website was the most important tool in a marketing director’s toolbox. However, as the web has grown it’s no longer enough for a company to simply have a static website. There is a great need for companies to employ a holistic web strategy that encompasses things like social media, search engine optimization, video, and mobile capabilities in order to reach their audience and grow their brand.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by OpenSourceMedia
3946 days ago

IT directors' jobs only involve in how to fix, install, create, set-up, program(software), and plan for the best result of the system. Ofcourse those IT people are expert only in technology unless they study marketing.

But the decision or control in web marketing, which require strategy in defining what should be the content of the webpage,design or propaganda statement, should be done by a marketing expert. That's where they are specialized.

- 0 +