BizSugar.com › Online Marketing › What Does The Color Of Your Marketing Say About Your Business? - JS Internet Marketing

Color is a powerful form of non-verbal communication, and, when it comes to marketing, it can be an effective sales tool.

A survey by Xerox found that adding any color to a document increases readership, and according to GreatFXBusinessCards.com, color is the "silent salesperson." Once it catches the customer's eye, color can be used to convey the image of a business, establish brand identity, and even help close a sale.