BizSugar.com › Online Marketing › What is SEO and do you actually need it? - Design Quotes Business Blog

Search Engine Optimisation (SEO) put simply is about making changes to websites that help increase search engine visibility. These changes take place on your own website (on page optimisation and content creation) and on other peoples’ websites (contributor content and links pointing to your website). Links and shares on major social media networks are big factors for increasing the visibility of a website on search engines.

A lot of SEO sales material talks about increasing keyword rankings, but SEO goes beyond just trying to rank for a few keywords.