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It can be calculated by subtracting the bounces and unsubscribes from total number of subscribers, then divide the whole thing with total number of subscribers.


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Written by bigmoneyweb
4336 days ago

Great post. When digging into your email marketing metrics, one that you need to zero in on is your subscriber retention rate. Well, it’s a reflection on how well you’re holding on to your customers. In a perfect world, your retention rate would be 100%, where you’d never lose a customer to a bounce and no one ever unsubscribes. Thanks for sharing.
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