BizSugar.com › Online Marketing › What You Should Know About Inbound Marketing...and Why You Should Care

For many companies, “inbound marketing” is the best way to build the brand and generate sales. Inbound, as the name implies, invites potential customers to come into the company’s sphere of influence. Outbound marketing, on the other hand, takes marketing out to the consumer, with online and print advertisements, direct mail and so on.