What's social media got to do with Ukrops your neighborhood grocery store ? | Small business news; tips; networking | BizSugar

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What's social media got to do with Ukrops your neighborhood grocery store ?

What's social media got to do with Ukrops your neighborhood grocery store ? - http://www.examiner.com

Posted by ShashiBellamkonda under Online Marketing
From http://www.examiner.com 4620 days ago

When Ukrops a Richmond VA Grocery chain was bought by Royal Ahold, the customers resorted to Twitter to keep in touch with each other and see what the Merger would mean to them. Using social media tools and hash tags they exchanged information. if this conversation was about your business are you ready to monitor and respond?

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Written by ShawnHessinger
4619 days ago

Another example of how, as Guy Kawasaki puts it, you don't position your product, consumers do. But, of course, this comes with a caveat. You'd better take an interest in how they're positioning you.

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