BizSugar.com › Online Marketing › What\'s Your B2B Video Social Media Strategy?

Short-from videos are 2017’s must-do B2B marketing strategy. Marketing videos build brand awareness and drive conversions. Adding a video to a landing page can increase the conversion rate by as much as 80%, reports Vidyard. Videos are equally important for keeping your current user base engaged. How-to videos, for example, ensure users get the most value out of your product, paving the way for future upselling.

Like any great piece of content, however, a video is only effective if the right audience watches it.