BizSugar.com › Online Marketing › When Influencer Marketing Works for Hotels and When it Doesn’t

In the past few years, there has been a huge increase in Hotel brands using influencers as part of their social media strategy. In this article, we’ll take a look at why it can work, how it can go wrong and steps to make it work for your Hotel.

What is influencer marketing for Hotels?
Influencer marketing is giving free stays at Hotels or free holiday trips away to social media influencers in return for promotion across their platforms.