BizSugar.com › Online Marketing › Where Did My Website Visitors Go?

Instead of focusing on rank (which fluctuates and is based on too many variables to be an accurate measurement of SEO success) we always tell our SEO clients to pay more attention to visitor growth. You aren’t going to see a huge bump in visitors at the onset of a campaign but over time there should be a steady improvement. Of course, fluctuations are going to happen. Just because you had 50 visitors one day and then only 15 or 20 for a few days after that it is no cause for concern. It’s better to look at a trend over at least a few months.