Not too long ago, I was having a conversation with another author who was lamenting the fact that a lot of authors are offering their books for 99 cents. But is offering your book for cheap hurting your brand in the long run?





Comments


Written by lyceum
2859 days ago

Dianne Dixon: What is an unique price for an e-book? What is the difference of setting the price of 99 cents for an app and $0.99 for an e-book? I wrote the following in my post, Tea For The Win Book:

How to set the price of the book? $17.73 for the printed book? The price of a cup of tea at Starbucks for the e-book?



Written by bloggerpalooza
2861 days ago

Online marketing about books are quite a tipping point. if it goes so cheap, maybe people will think the story sucks so they will not buy it at a long run.



Written by SMARTSMMBiz
2861 days ago

Exactly. It's already happening. There are a lot of really not-so-great books flooding the ways at that 99 cents stand point and people are starting to equate "less than a dollar" with lower quality, as I mentioned. It's a good "treat" but not a permanent thing. Thanks for your comment



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