Why Aren’t People Opening Your Marketing Emails?

Why Aren’t People Opening Your Marketing Emails?  - http://forum.web.com Avatar Posted by Rieva Lesonsky under Online Marketing
From http://forum.web.com 2479 days ago
Made Hot by: BizWise on December 19, 2013 10:23 am
You’re sending out lots of marketing emails, but are they getting opened? It’s easy enough to view your email analytics to see how many emails are opened, but





Comments


Written by kingofcontent92
2475 days ago

Thank you for sharing this to us. It will really help us in the future.

Just keep on posting.



Written by tiroberts
2475 days ago

Really informative post. Thanks for sharing your insights on email marketing Rieva.



Written by Rieva Lesonsky
2477 days ago

For the foreseeable future, yes. But increasingly emails are being opened on mobile devices, so your messages need to be mobile-friendly.



Written by lyceum
2477 days ago

Yes, mobile is the big trend. Do you know how much time we spend checking the inbox? ;)



Written by Rieva Lesonsky
2477 days ago

They may have but in reality we have no choice. Email is an important part of how we communicate with our clients and customers. And email marketing is still the most effective method to reach customers.



Written by lyceum
2477 days ago

Rieva, thanks for your reply. I agree with your view. Do you think email marketing will be the most effective method in the future?



Written by DonaldThomas
2478 days ago

Hi Rieva - Good tips. Never thought to check on multiple platforms. Thanks for the advice. Also to Lyceum; I know I have but I'll still open them



Written by lyceum
2478 days ago

Donald, good for you! Are you using the new tab system in Gmail?



Written by lyceum
2478 days ago

Rieva: Do you think that we have entered a period of email fatigue?



Written by Rieva Lesonsky
2477 days ago

They may have but in reality we have no choice. Email is an important part of how we communicate with our clients and customers. And email marketing is still the most effective method to reach customers.



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