Why It’s Time for the Content Marketing Haters to Move On in 2013

Posted by Ileane under Online Marketing
From http://www.thesaleslion.com 4140 days ago
Made Hot by: AmyJordan on December 24, 2012 6:28 pm

There has been one constant to growth and evolution since the beginning of time:
Leaders of the previous generation are the slowest adopters of the next one.
Kmart did it. Henry Ford did it. Blockbuster did it. Kodak did it. Sears did it. The list goes on and on.

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Comments

Written by lyceum
4134 days ago

Ileane: I agree with your distaste of pop-up stuff. I am allergic to this, especially the new ones with a huge window for subscribing to a newsletter or liking a Facebook page before you actually have been able to visit the site.

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Lyceum, I see your point and there is no disrespect for Mr. Isreal on my behalf.

As I mentioned in my comment on the blog. I hate pop-ups and I refuse to visit a site regularly that shows me 3 pop-ups even if it is Forbes. If it were any other URL people would refer to the site as "spammy".

With that being said, I find it ironic that in the article "journalist" are held up on a pedestal compared to mere "bloggers" who may or may not (like myself) chose to annoy readers with those "spammy" pop-ups. Just my personal opinion....

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Written by GaryShouldis
4134 days ago

Interesting article. Creating valuable and enriching content for the purpose of marketing has been around forever. I'm a blogger and do lots of content creation and outreach.....that's what blogging is about, a more community focused approach to writing.

The term "Content Marketing" is a term that I do not like. I feel it cheapens what is actually going on and makes it appear less than what it actually is. It also doesn't help that low rent SEO's have turned to guest posting as a primary linkbuilding tactic now that the traditional easy routes have been abolished.

Content Marketing is here to stay, I only wish we could give it a better terminology.

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Written by Ileane
4134 days ago

That's an interesting point of view Gary. I always thought that the term content marketing was meant to have just the opposite impact. More of an uplifting term than a downgrading one. But beauty is always in the eyes of the beholder. Thanks for sharing your views.

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Written by lyceum
4136 days ago

Ileane: I have read content material by Shel Israel for many years and he is very knowable about social media. My gut feeling is that he wanted to take down the hype a bit and get back to the basics.

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Written by Ileane
4135 days ago

Lyceum, I see your point and there is no disrespect for Mr. Isreal on my behalf.

As I mentioned in my comment on the blog. I hate pop-ups and I refuse to visit a site regularly that shows me 3 pop-ups even if it is Forbes. If it were any other URL people would refer to the site as "spammy".

With that being said, I find it ironic that in the article "journalist" are held up on a pedestal compared to mere "bloggers" who may or may not (like myself) chose to annoy readers with those "spammy" pop-ups. Just my personal opinion....

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Written by lyceum
4136 days ago

Marcus Sheridan: I found your blog post so you have been able to market your content! ;)

I do think Shel Israel knows what he is talking about. From WikiPedia:

"Shel Israel (born August, 1944) is a writer and speaker on social media issues. He co-authored with Robert Scoble the book Naked Conversations, How Blogs are Changing the Way Businesses Talk with Customers (John Wiley & Son 2006).

He has completed a second book called Twitterville on business uses for Twitter, published in September 2009. He has contributed editorially to BusinessWeek, Dow Jones Co, and FastCompany.TV."

I left the following comment on Forbes:

Shel: You are such "nice guy," so I don't understand the use of the word "hate" in your title. ;)

I will not call myself a regular mainstream journalist anytime soon. Please feel free to label me a "citizen journalist." I think that Forbes magazine is an esteemed publication and I have belonged to the Forbes blog network.

I wonder if the editor missed the word "not" in the following sentence:

"Now with Techcrunch, Huffington Post and the hordes of us here at Forbes, there really is much difference between those of us who post on the internet and those who originally published on paper."

I use the word "conversational marketing" in order to describe social media. So, keep the conversation going! I hope I have added at least $0.02 to this thread! ;)

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Written by Ileane
4136 days ago

Thanks for posting that bio. I find it really interesting that someone who wrote a book that appears to be in support of BLOGS doesn't want to be associated with blogger outreach. Some how I knew there was a back-story to his Forbes piece....

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Written by tiroberts
4138 days ago

Great post, Marcus. Content marketing isn't going anywhere as far as I'm concerned. It's a vital part of how information gets around. In fact, if you really sit and think about it, all marketing is content marketing. Don't you have to have some form of content in order to market it? Weather it's text, audio, pictures, or video it's all content marketing and it can't be avoided. Thanks for writing this post and thanks to Ileane for sharing your insights with us on Bizsugar.

Ti

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Written by Ileane
4138 days ago

Hi Ti, I'm glad you enjoyed this one. Happy Holiday!

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Written by HeatherStone
4140 days ago

Hi Marcus,

Yep, unless there is a change in customer behavior mighty soon, content marketing is here to stay. This isn't just a buzzword. It's a simple explanation of the way stuff increasingly gets found on the Net. Thanks to Ileane for sharing the post with the BizSugar community and thank you for this thoughtful post!

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Written by HeatherStone
4138 days ago

You too, Ileane! :)

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Written by Ileane
4138 days ago

Hi Heather, you're welcome. Have a wonderful holiday!

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