Why Real-Time Search Won’t Last

Posted by marketingmashup under Online Marketing
From http://onlinemarketingmashup.com 5228 days ago
Made Hot by: shaunasmith on December 31, 2009 6:10 pm

Real-time search is a hot topic right now and many claim that this is proof that social media is for real and here to stay. I agree with it adding additional validation that social media is going mainstream, but I have my doubts that real-time search will last, or at least become modified.

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Comments

Written by ShawnHessinger
5226 days ago

Plus, I have some questions about how relevant spam will be over time as the Web adds more and more context. First there were hyperlinks and e-mail allowing spamming of blog readers, chat room visitors and anyone with an e-mail account, then search engines and the ability to trick worthless content with meta tags and then keywords to get them to rise to the top. Social media and bookmarking have added the next new level to the Web, but I'd argue it's become easier than ever to spot spam since all these things combine to add a kind of authority building beyond page rank that separates the good from the bad.

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Written by q4sales
5226 days ago

I think you have shared a valid concern. Shawn has a good point, too. The companies who have created the new real-time search tools, like Topsy, have already built part of the solution into their model. While it is tough to beat the spammers, I think many of the search players are doing a healthy job of reducing its impact on our daily work lives.

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Written by ShawnHessinger
5227 days ago

I think there's a tendency to overrate the downsides of some of these ideas. Sure, spammers will find (already are finding) ways to exploit real-time search. Organic Google search isn't perfect either or immune to these kinds of manipulations regardless how much search engines try to compensate. Like any other, these are tools with limitations.

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