BizSugar.com › Online Marketing › Why Should Small Businesses Care About Mobile Marketing?

The number of mobile users has surpassed the number of desktop users and will only continue to rise. Many people start their consumer journey on a mobile device, but may visit the same website on a desktop computer to complete an action. Because of this behavior, marketers need to consider the influence of mobile in consumer purchasing and track behavior from the very beginning.


There are several considerations for tracking the path to purchase for a single user and options are available in Google Analytics and AdWords for properly tracking the full journey. Businesses with multiple assets – such as websites and apps – need to understand the full landscape across all devices.