Why So Many Business Owners Are Not Marketing Online (Hint: It’s Not Always Their Fault)

Posted by Adam_Gottlieb under Online Marketing
From http://growingyourbiz.co 4018 days ago
Made Hot by: problogger78 on April 16, 2013 4:35 pm

It's a pretty well-known fact that many offline small businesses have yet to make the leap to online marketing. But why is it that so many small businesses are choosing to operate the “old-fashioned” way, with little recognition of the Internet as a channel or a source of leads?

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Comments

Written by tiroberts
4017 days ago

Great piece, Adam. I really liked what you said at the end...

"In short, Internet marketing is itself not a tool to increase leads, sales, or brand awareness. It’s a medium of communication, in the language consumers are already speaking, and small business owners need to be aware of this so that they don’t get left out of the conversation."

This is so true and more SMB owners need to come to this realization. Thanks for sharing your insights with us.

Ti

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Written by Adam_Gottlieb
4017 days ago

Thanks Ti,

And yeah SMB need to learn this, but I think it's the responsibility of those who *do* get it, to give it over in a way that business owners can understand.

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Written by BizRock
4018 days ago

This is a brilliant article.This article focus on strategies, tactics, ideas, tips and tricks for small businesses.It is really insightful,,thank you.

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