Why The Flywheel is Replacing the Marketing Funnel

Posted by Pixel_pro under Online Marketing
From https://www.pixelproductionsinc.com 1816 days ago
Made Hot by: MarketWiz on May 4, 2019 1:55 pm

If customer journey mapping is important to you, you may want to get familiar with the flywheel to understand why the marketing funnel is on its way out.

The “flywheel” has been a popular topic in marketing conversation lately. It’s not a new concept, but within the last year, Hubspot officially declared the funnel dead—replaced by the flywheel—and tweeted videos of marketers blending funnels to smithereens.

So what does this mean for small business owners? Find Out...

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Comments

Written by lyceum
1811 days ago

Have you read the book, Flip the Funnel: How to Use Existing Customers to Gain New Ones, by Joseph Jaffe? I will link to your post in the next issue of my newsletter, Lyceum Bulletin. As a former purchaser and a certified networker (working according to the referral marketing process, "know - like - trust - ref."), I have had a hard time to accept the "numbers game" idea of the funnel.

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