BizSugar.com › Online Marketing › Why Video on the Web?

It’s simple; Moving pictures and sound have main lines to our brains. Reading text based media takes effort and is, unfortunately, generational.

While I or my spouse may like the morning paper with our coffee, our twenty something sons go online with tablets and phones to get the daily info with their java mocha latte. Also, we’re naturally wired from birth to give our attention to another human face talking to us whether it’s live or recorded. It’s instinctual.