BizSugar.com › Online Marketing › Why Viral Marketing Can Never, Ever Replace Well-Done SEO

By Jean Dion

Writers that could master SEO techniques were once held in pretty high regard. This was especially true if the stories we created contained a dense amount of keywords in glistening sentences that seemed natural, rather than in stilted blocks that screamed of technique with no heart.

But now, SEO seems to have fallen out of favor. In fact, many clients have been saying things like, “I need to control the conversation online, but I don’t want you to do anything underhanded, like using SEO. Instead, I want a guaranteed viral campaign that can fix everything and seem totally natural.”