Why You Shouldn’t Be So Quick to Disable the New Gmail Tabs

Posted by SusanBrown under Online Marketing
From http://growingyourbiz.co 3922 days ago
Made Hot by: sundaydriver on July 29, 2013 11:37 pm

Not lovin' the new Gmail tab array? You're definitely not alone. But, before you dismiss Gmail's new features and quickly put your Inbox back to the previous default setting, you may want to give it a chance.

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Comments

Written by lyceum
3915 days ago

Susan: Thanks for your kind words! As a certified networker (by ReferensAkademin in Sweden, franchise partner to the Referral Institute in America), I am very much interested in this topic. I would be happy to talk more with you about this in the near future.

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Written by lyceum
3917 days ago

Susan: I am personally happy for the new tab system. I am developing my own personalized kanban workflow approach called F.I.X IT! and the the new Gmail will help my worklife in a great way. I have used a service called Unroll.me in order to get some relief from all the newsletters and mailing list notifications I get on a daily basis. I like your statement: "The backlash of Information Overload." It is all needed at this point in time. The marketers have to work smarter and not only push out material in the traditional way.

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Written by SusanBrown
3917 days ago

Hi Martin,

Very true... I actually want to highlight an idea that you seem to be doing yourself: to be successful in marketing in the age of the social web you not only need to know how to get your message in front of the right people in a way that they can receive it and act on it, you also need to know how to filter and focus all the messages and information coming your way. It's a two-way street. Marketers definitely have to work smarter, and they also have to understand how to use their resources to enter the conversation in the best way they can- whether they are on the sending end of that conversation or on the receiving end.

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Written by m4bmarketing
3917 days ago

Hi Susan,

I actually laughed at the number of emails that landed in my gmail account telling me how to change the tabs. After the 5th one I deleted them as they all said the same thing. I like your article and what many marketers do not realise is that some do not mind Google doing this. I think what freaked some out was they are under the promotions tab. What they perhaps should have done is track what happens with their emails and see if it had any affect on their open rates, clicks etc. If it did then they could take action versus looking like they have panicked and not give their subscribers credit to sort out what they want to view in their account.

Susan

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Written by SusanBrown
3917 days ago

Yes, the same thing happened to me, and it's what prompted me to write this post. What I find so interesting is that the people who were sending these Anti Gmail Tab emails were some really big name bloggers.

As far as a decrease in open rates and clickthroughs... On one hand, I know that some smaller bloggers are seeing a decline in email engagement. But, things may change as Gmail users adjust to the new set-up. On the other hand, I personally am managing to catch all the emails from blogs I've subscribed to. They are important to me, and I think that really is the answer. If bloggers/businesses build a real relationship with their subscribers and offer value in their emails, they don't have to worry about these changes.

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Written by HeatherStone
3917 days ago

Hi Susan,

Of course, the new tabs are not popular with most marketers. And on the face of it, you can understand why. Thanks for taking another look at what, for all intents and purposes, is the new normal.

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Written by SusanBrown
3917 days ago

Hi Heather,

Yes, I definitely think this is going to be the new normal, and although it may be a blow to marketers, it’s one that will force them to re-evaluate and strengthen their campaigns.

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Written by bigmoneyweb
3922 days ago

I agree with you on giving the new Gmail tab a chance before deciding if you will disable it or not. I'm sure you might end up liking it at the end of the day. Thanks for sharing this with the bizsugar community.

Val

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Written by SusanBrown
3917 days ago

Hi Val,

Yes, I think a lot of people were initially turned off because they don't like change and the fact that Google seems to be taking control of their inboxes.

But, those who take a little time to play around with it and make customizations, may find that the new setup is actually much easier to use and manage.

And, at the end of the day, Google will eventually make the change mandatory for all accounts. So, not switching now is only pushing off the inevitable.

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