BizSugar.com › Online Marketing › Why You Want Your Emails Filtered

Subscribers are now creating folders for more valuable emails, helping them to sort out the emails they want to read from the others in their cluttered inboxes. As more tools for inbox control become available, “email filtering” will become a more desirable term in email marketing.

This increase in “good filtering” sparks a whole new question: how do you create your message so it gets picked up by the good filters?