BizSugar.com › Online Marketing › Why Your PPC Campaigns are Like the Stock Market and Careful Management of Your ‘Portfolio’ Matters

I often talk with people who believe “PPC doesn't work” for them. It's not that PPC doesn't work; it's that the campaign was built to generate traffic rather than profit. If you don't know the difference, then it's likely you’re not managing your PPC campaign to be as profitable as it should be.