BizSugar.com › Online Marketing › Writing for Voice Search: How to Increase Your Chances of Getting Found ⋆ Egg Marketing

Here’s proof that voice search is important in today’s content marketing environment.

65% of smartphone users put their voice assistant to work on a regular basis, according to Mary Meeker’s annual trends report. Still, many users aren’t happy with the results they’re getting. Take Google Assistant, for example, only around half of survey respondents said they were very satisfied with the results they received from this virtual assistant. There’s room for improvement here and as businesses on the web, it’s up to us to give it to them.