Yelp More Likely To Filter Extreme Reviews & New Accounts [Study]

Posted by Stingraybiz under Online Marketing
From http://marketingland.com 3920 days ago
Made Hot by: logistico on August 4, 2013 2:49 pm

Here's a recap of a Boston restaurant study that investigates Yelp review fraud. It describes the types of reviews, reviewers & other patterns that trigger Yelp's review filter.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by Stingraybiz
3920 days ago

Exactly - take the energy (and $$) you expend on your crummy review scheme & instead do something awesome in your business. Then do some legit PR w/ local media. Much better payoff.

- 0 +

Written by bradsknutson
3920 days ago

Hi David - great find. I'm glad someone did a study like this. It's just more validation to business owners who have been generating Yelp reviews organically (the right way) rather than requesting them.

- 0 +